Marketing News

Guinness World Record

Smashbox Cosmetics now holds the Guinness World Record for “The Most Valuable Lip Art” in a special creation. The company collaborated with makeup artist Vlada Haggerty—best known for her dripping, drenched, jaw-dropping liquid lip-art looks—as well as jewelry designer Zoe Chicco to create a cosmetic transformation, holding the Guinness World Record for “The Most Valuable Lip Art.”


During the hour-long lip art installation, Haggerty used over 6.5 carats and 80 diamonds provided by Chicco with the final appraisal totaling $26,500. The extravagant lip look was created with Smashbox Be Legendary Liquid Metal in Crimson Chrome and Smashbox Always On Liquid Lipstick in Bawse with gold foil and jewelry applied over the base colors.


The moment was photographed by Davis Factor, founder of Smashbox Studios.

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